A logo is a symbol identifying the origin or identity of a company. The main goal for a logo is to have the ability to instantly recognize the company based on the logo. It is the core piece of your companies branding and a great logo design can help strengthen your brand image and the way your consumers view your company. Several companies’ logos have evolved over time and we found 12 rather famous ones that the Huffington Post recognized and gave their rather cheeky predictions on what’s to come for those logos. Find the article here.

Have you heard of the latest social media networking site? Pinterest.com is a virtual pin board where people can “pin up” anything they want. Anything from a picture of their favourite actor/actress to their favourite colour to their preferred product is posted and commented on. Continue reading →

If you saw last week’s post on Inbound Marketing, this infographic may help explain it in more detail. Why inbound marketing? Read the facts and see the numbers! Continue reading →

Watermark Beach Resort’s Snowbirds campaign was such a great success in the fall/winter of 2011 that they decided to do it again at the beginning of 2012! Targeted at those in Saskatchewan and Manitoba, a visit to Watermark Beach Resort is the perfect escape from the frigid temperatures in the Canadian prairies. They could sure use a winter in Osoyoos … skiing, wine tasting, dining. Oh, the possibilities!

We’re thrilled to be a part of Watermark’s Snowbirds success!

Snowbirds TV Ad – Regina

Snowbirds Radio Ad – Regina

Snowbirds Web Ad

Snowbirds Print Ad

The latest and greatest internet marketing trends that we are constantly reminded of all appear to have some aspect of Social Media. Inbound Marketing is the practice of bringing warm, qualified leads in to increase revenue rather than reaching outward by cold calling questionable targets.  How do we do this? There is a recipe for success! Continue reading →